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Business Essentials Workshop: Canva for Branding and Posting


Oct 25, 2023

On Tuesday, October 24th, 2023, small business owners and aspiring entrepreneurs gathered at the TNT Business Essentials program for an insightful workshop on Canva for Branding and Posting. Facilitated by the talented Cheryl Willson, this event proved to be an invaluable opportunity for attendees to enhance their brand presence and digital marketing skills.

The Power of Canva in Branding

Canva, a graphic design platform that has gained immense popularity in recent years, is a versatile tool for both amateurs and professionals. Cheryl Willson, a seasoned graphic designer and marketing expert, demonstrated how Canva can be leveraged to create visually stunning content that captures the essence of a brand.

The workshop began with a deep dive into the world of branding. Cheryl emphasized the significance of a strong and consistent brand identity in today's competitive market. She stressed that a well-crafted brand not only sets you apart from the competition but also fosters customer loyalty.

Hands-On Learning

Participants had the chance to get hands-on experience with Canva as Cheryl guided them through various features and templates. Attendees were introduced to the art of creating social media posts and attention-grabbing marketing materials, all with the user-friendly interface of Canva.

Tailored to Your Business

One of the highlights of the workshop was the personalization of content. Cheryl taught attendees how to customize templates and designs to align with their unique business needs. This level of customization is invaluable for small businesses seeking to make a meaningful connection with their audience through their branding.

Tips and Tricks

Throughout the workshop, Cheryl shared some invaluable tips and tricks for effective branding and marketing:

  • Consistency is Key: Maintaining consistency in colors, fonts, and style across all branding materials reinforces your brand identity.

  • Quality Over Quantity: It's better to create a few high-quality, engaging posts rather than flooding your audience with content that may not resonate.

  • Tell Your Story: Cheryl encouraged participants to share their brand's story and values through their content. Authenticity is a powerful marketing tool.

  • Keep Up with Trends: Staying updated with the latest design and social media trends can give your brand a fresh and relevant look.

The Benefits of Attending

Attendees left the Canva for Branding and Posting workshop with newfound confidence in their ability to create stunning visuals and market their businesses effectively. Cheryl Willson's expert guidance and the practical experience with Canva made the workshop a must-attend event for anyone looking to enhance their brand and online presence.

In conclusion, the Canva for Branding and Posting workshop, led by Cheryl Willson as part of the TNT Business Essentials program, was a resounding success. The attendees gained essential insights into the world of branding and digital marketing, with a focus on practical application using Canva. As the business landscape continues to evolve, these skills will undoubtedly prove to be invaluable assets for those in attendance. Cheryl Willson's expertise, combined with the power of Canva, has equipped these participants with the tools they need to thrive in today's competitive market.

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